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Natrel’s charming play | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Megan Haynes

Lactose-free milk is a gem in Natrel’s repertoire, says Caroline Losson, VP marketing for Natrel at Agropur.

The category is booming, despite a decline in the milk space. But the biggest barrier to purchase is still the perception that lactose-free milk doesn’t taste as good as regular milk.

http://strategyonline.ca/2014/09/16/natrels-non-committal-play/
 

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